The Initiative: “More than a Market”
In 2015, the German Chamber of Commerce | Shanghai together with the Bertelsmann Stiftung and with the support of the German Consulate in Shanghai, launched the More than a Market initiative with the aim
- to bundle the existing social engagement efforts of the German business community,
- to render those activities more visible to Chinese stakeholders,
- and to catalyze joint action by the German business community for increased impact.
In 2017, all German Chambers in China joined hands to support the initiative.
All German companies in China are welcome to take part in the initiative and to apply for the awards.
China is a major power of the 21st century, and Germany has a strong interest in a stable and healthy China: the future of German companies depends on their role in Chinese society. Social engagement fosters the relationship between business and society while creating value for both. The continuing success of German companies in China depends on a new perception of the business environment here: namely, that China is more than just a market!